• The vocabulary of search engine optimization
  • White hat vs. black hat SEO
  • URL, Meta Tags,
  • Title, H1, Images Crawling: XML & HTML Sitemaps, Robots.txt Anchor Text,
  • Site Schema
  • Page Speed Analysis (Google Page Speed)
  • Broken Links
  • Canonicalization 301 Redirects
  • On-Page & Off-Page Audit Strategy Tools
  • Ad Auction, Ad Position, Ad Rank & Ad Formats
  • Basics of search marketing: organic & paid search results
  • Overview of Google AdWords
  • Keyword research and analysis
  • Search Engine Optimization techniques
  • On-page & Off-page optimization


  • Getting started with social media
  • Paid advertising strategy
  • Setting campaign goals
  • Social trends
  • Data analysis
  • Identifying influencers


  • The basics of email marketing
  • The pros and cons of listing online/marketplace model and brand’s own website
  • Understanding the various Models that Exist Market Place VS Own Website
  • How to setup a affiliate marketing website
  • The mobile marketing ecosystem
  • Key services to integrate into your app to maximize marketing
  • App Store Optimization Leveraging paid media to boost downloads
  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Introduction to Google Analytics
  • Interpreting the data in Google Analytics
  • Create a brand new designer resume.
  • Revision
  • Course Completion Certificate

Please note:

  • Assignments will be given for all the topics which has to be submitted after that only course completion certificate will be provided.
  • Course Duration is of 2months and duration may vary depending upon holidays and course requirements.


Years of experience working with search engines and different digital marketing initiatives allow us to contribute strategies and ideas that create success for our clients.

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